Several staffers logged notes comparing the Sedona with the Honda Odyssey and Toyota Sienna. This bodes well for Kia, suggesting these brands are now competing for the same piece of minivan pie. One editor said, "It walks like an Odyssey, it talks like an Odyssey, but it doesn't exactly taste like an Odyssey."
Another felt the Sedona seems to offer all the same thoughtful features as the Toyota for five to eight thousand less. It's a compelling argument on price alone, and unless you drive them back to back, most won't miss the small difference in refinement levels the competition offers for the extra money spent.