OWNERS' VITAL STATISTICS
Surveyed group,
percentage M/F 91.6/8.4
Average age of owner 50.9
Average purchase price $24,170
Average monthly payment $432
Average total mileage 15,529
Average fuel economy, mpg 15.1
Percentage buy/lease 96.6/3.4
Average vehicles per household 3.4

OWNERS’ PURCHASE
CONSIDERATIONS
What influenced you
to consider an F-150?
Third door 85.4%
Looks/style 76.2
Prior Ford experience 64.0
Comfort 62.8
Quality 57.9
Prior F-150 experience 57.5
I would buy another Ford 96.9%
I would recommend the F-150 96.5%

OWNERS' REPORTED
STRENGTHS/WEAKNESSES
MECHANICAL PROBLEMS
None 72.7%
TYPES OF PROBLEMS
Transmission 4.7%
Brakes 3.5
Steering shaft 2.7
Check engine light 1.6
Vibrations 1.6
Air conditioner 1.6

SPECIFIC LIKES
Style 43.8%
Third door 32.3
Comfort 26.5
Handling 20.4
Ride 19.9
Power 10.2

SPECIFIC DISLIKES
Fuel economy 17.0%
Lack of power 8.0
Brakes 6.1
Tires 5.3

OWNER’S AFTERMARKET MODIFICATIONS
Made aftermarket mods 46.9%
Type of modification:
Running boards 32.3%
Bug deflector 21.2
Bed liner 19.5
Box cap 15.3
Tonneau cover 14.4
Bigger tires 9.3