Ram goes so far as to say the revised instrument cluster has the appearance of "hand-wrought jewelry." Another neat detail are the storage pockets behind the front seats, which resemble saddle bags. Details like these are everywhere on this truck.
Pricing has yet to be announced, but as the most expensive Ram model, expect a base price of at least $43,000 when it arrives in dealerships during the first quarter of 2011.
Before you start asking who is going to pay for a truck like that, know that Ram claims the high-end Laramie already accounts for 25 percent of all Ram sales. Ram figures 6-10 percent of sales will be the Laramie Longhorn edition, and a greater percentage with Heavy Duty models.
Looks like Ford and GMC's Denali trucks have some real competition from Ram for the 2011 model year. Which luxury truck -- if any -- would you choose?