There are plenty of Laramie Longhorn cues on the truck's exterior as well, including huge, etched badges with a longhorn on the front doors, and a different version on the tailgate. The sidesteps are surprisingly low-key: They aren't chrome, as one would expect. Rather, they match the White Gold secondary paint color. But don't fret -- there's plenty of brightwork on the body. In addition to the chrome badges, the door handles and the surrounds on the side mirrors are chrome; and the wheels are polished aluminum stamped with the Laramie logo.

Is the Laramie Longhorn better than the King Ranch? It depends on whom you ask. In an informal editorial staff poll, some felt this was the best-looking interior available in any truck on the market today. Others gave the King Ranch the edge, because they didn't like the cowboy boot-like stitchwork on the Longhorn's seats, saying it looks too much like the tribal tattoos popular in the recent past. It would be interesting if Laramie Longhorn buyers could choose from a variety of designs, much like picking out a pair of nice dress boots.

That complaint aside, for those who like their trucks big, bold, and Texas-style, there are now two choices. Neither the King Ranch nor the Laramie Longhorn is cheap -- our Ram started at $57,015 and the closest King Ranch PowerStroke starts at $59,735. Both offer a lot of capability and luxury for the money, but the Laramie Longhorn has the best interior of the Ram Truck line to date, and the quality in its cabin may win over some King Ranch fans.