BryceCanyon 5pts Ram isn't really "blazing it's own unique trail" at all. In fact their the biggest bandwagoner of the bunch. Auto-reviewers always think Chrysler is so independent and unique, and that they're cash-strapped and the little guy. But in fact Chrysler/Fiat is one of the top five largest auto manufacturers in the world. And with Fiat handling all of Chrysler's European endeavors, Chrysler has more money to spend in North American than anyone else. That's why Chrysler has 4 brands just like General Motors, and Ford has 2.