Cadillac is fast at work bringing new-car models to market in an attempt to compete with the best from Germany and Japan. The CTS is already on sale, the XLR roadster will follow next year, and a new rear-drive STS is in the final stages of development. Even then, the Wreath and Crest crew is hardly sitting still on the truck/SUV/crossover side of the equation, areas where GM has a wide portfolio of products and platforms around which Cadillac can build a product plan.
We first saw the SRX luxury/utility crossover last year, in the form of the Vizon concept. The trip from design study to dealer showroom will be a fast one, as the SRX goes on sale late next summer as an '04 model. It shares much of its Sigma platform underpinnings with the CTS and the upcoming Seville replacement, the STS, as well as their crisply folded Art & Science design language. Most eyes will agree that the Vizon's look and proportions translated nicely from concept to production (we much prefer the latter).