With X3 production moved to the U.S., BMW will use the model to launch its Customer Oriented Retail Experience (CORE), an attempt to get Americans to buy custom-order cars, rather than buy them right off the showroom floor. American customers will get their new X3s in as little as three weeks, and can change the color/option order up to six days before it's built. Then, they can watch their X3s roll down the assembly line online and take delivery at the BMW Zentrum in Greer, South Carolina, if they wish.

BMW says the X3 xDrive 28i, at $37,625, is $2,100 cheaper than a '10 X3, plus it adds standard Bluetooth connectivity, an iPod connector, and an anti-theft alarm. The 35i replaces the 28i's 17-inch wheels with 18-inch wheels, and adds xenon headlamps and the adaptive damping control.

2011 BMW X3
Base price $37,625 - $41,925
Vehicle layout Front-engine, 4WD, 5-pass, 4-door, SUV
Engines 3.0L/230-hp/200-lb-ft DOHC 24-valve I-6; 3.0L/300-hp/300-lb-ft DOHC 24-valve twin-turbocharged I-6
Transmission 8-speed automatic
Curb weight 4050 lb (mfr)
Wheelbase 110.6 in
Length x width x height 183.0 x 74.1 x 65.4 in
0-60 mph 5.5-6.7 sec (mfr est)
EPA city/hwy fuel econ not yet rated
CO2 emissions not yet rated
On sale in U.S. January 2011