Subscribe to the Free
Newsletter

Nissan Titan Wins 2017 Pickup Truck of the Year #PTOTY17

Surprising Performance, Value Vaults Titan to Top

Jan 8, 2017
Photographers: Robert Guio
For more on the 2017 Truck Trend Pickup Truck of the Year, watch this space over the next few weeks, and be sure to pick up a copy of the May/June 2017 issue of Truck Trend for the full story!

The totals have been tallied, the votes counted, and ultimately, there can be only one. For 2017, it’s the 2017 Nissan Titan. As last year’s competition in which the GMC Sierra 1500 Denali nabbed the trophy, the Titan was expected to be a solid contender, but ended up being somewhat of a dark horse candidate. The most highly anticipated model of the competition was undoubtedly the all-new Ford F-150 Raptor. There’s no doubt the Raptor was a blast to drive on and off-road, and was packed with technology and drool-worthy hardware. However, at the end of the day, the Titan emerged as a more well-rounded truck that made more sense as a daily driver and as a pickup truck.
Photo 2/3   |   2017 Nissan Titan Pickup Truck Of The Year
The strong power and throaty sound of the 390-hp 5.6L Endurance V-8 won unanimous praise from the judges, giving the Titan ample power delivered through a seven-speed automatic transmission. The V-8 engine note was there when you wanted it, and quiet when you were cruising, never intruding on the comfortable, well-equipped cabin. And well-equipped is not an understatement. The top-line Platinum Reserve model had essentially every option you could get, minus a sunroof and the rear seat entertainment package. Among the highlights were Nissan’s Around View Monitor 360 virtual overhead camera display, heated and cooled front seats featuring Nissan’s exclusive “zero gravity” design, heated rear seats, a heated steering wheel, a memory function for the steering wheel, driver’s seat and outside mirrors, 7-inch touchscreen navigation and entertainment display, LED low-beam headlights, Titan Box in-bed storage compartments, and integrated trailer brake controller. All of this equipment for $56,595 including destination, well less than many comparably equipped peers, not to mention a class-leading 5-year, 100,000-mile bumper-to-bumper warranty.
The Titan was neither the fastest of the test, nor the most capable, ceding that territory to its stablemate Titan XD model in terms of payload, and the dedicated HD models for towing. What propelled Nissan’s new fullsize to the top was its combination of capability, comfort, value, and all-around practicality as a daily driver. In our eyes it represented the best overall truck experience for the money. For those reasons, we’re proud to name the Nissan Titan as Truck Trend’s 2017 Pickup Truck of the Year.
Photo 3/3   |   2017 Pickup Truck Of The Year Promo
_______________________________________________________________________
FOR IMMEDIATE RELEASE
Nissan Titan Wins TRUCK TREND’S 2017 Pickup Truck of the Year Award
An All-New Ground-Up Design, First-Class Amenities, and Incredible Feature Set Lead Nissan Titan to Top the Field of Eight
LOS ANGELES January 8, 2017—TRUCK TREND, the nation’s premier light-truck authority, has selected the Nissan Titan as the winner of its third annual Pickup Truck of the Year Award.
TRUCK TREND’s Pickup Truck of the Year award program is an invitation-only shootout that is only open to all-new or significantly revised pickup trucks for the upcoming model year. For 2017, the field of vehicles included eight entries from six companies and consisted of one variant from each company’s eligible product line. This year’s contenders included:
Ford F-150 Raptor
Ford F-250 Super Duty
GMC Canyon Denali
Honda Ridgeline
Nissan Titan
Nissan Titan XD
Ram 2500 Off-Road
Toyota Tacoma TRD Pro
“With the launch of the 2017 Titan, Nissan has set out to redefine itself as a force in the pickup market,” says TRUCK TREND Editor Jason Gonderman. “By combining a richly appointed interior and deep feature set with a stout drivetrain and respectable capabilities, Nissan has reemerged as a player in the ½-ton pickup market. Combined with an industry-best 5-year, 100,000-mile warranty and low cost of entry compared to the competition, Nissan looks to have found the winning combination with the all-new Titan.”
The Nissan Titan won TRUCK TREND’s 2017 Pickup Truck of the Year award only after completing a demanding weeklong test comprised of more than 1,200 miles of performance testing, hauling, towing, fuel economy calculation, and off-roading—all important disciplines in which truck owners expect their vehicle to be competent.
To thoroughly test each truck, the competition began with a day of instrumented testing at the Auto Club Speedway in Fontana, California. The field was subjected to 0-60-mph and quarter-mile acceleration testing as well as 60-0-mph braking while unladen. Each truck was then loaded up with its maximum payload and retested from 0-60, for quarter-mile elapsed time, and 60-0 braking. The final instrumented test involved each truck accelerating from 0-60 mph and through a quarter-mile while towing 75 percent of its rated trailer capacity.
Using the same parameters as the instrumented testing, the trucks were again loaded up and driven on a 20-mile loop up and down the infamous Cajon Pass in Southern California. The Cajon Pass features an impressive 6-percent grade, which tested each pickup to the max. Throughout the day, experts and trailers rotated through the group, allowing our judges to evaluate every vehicle with a loaded trailer driving both up and down the grade. This also allowed testers to experience how easy each truck was to hitch a trailer to, effectiveness of integrated trailer brake controllers and transmission grade logic, how well the trucks were designed with outward visibility in mind, and chassis performance, among other features important to truck buyers.
With load testing complete, the vehicles were pointed toward Las Vegas for a 500-mile highway slog designed to test real-world fuel efficiency. Our convoy drove at the stated speed limit in a lead-follow formation, rotating both drivers and vehicle positions at designated intervals. This method produced the most accurate representation of real-world highway fuel economy possible.
Finally, the vehicles headed to California’s Johnson Valley, where the field completed extensive off-highway testing over miles of diverse desert and mountain terrain. Through rough, graded roads, muddy basins, rocky climbs, tight trails, and sandy washes, judges were able to evaluate tires, gearing, traction aids, electronic traction controls, ground clearance, suspension tuning, four-wheel-drive systems, thermal management, and overall vehicle dynamics.
Over the course of the 1,200-mile test, the experts had ample time with each vehicle to form qualified opinions regarding important factors such as interior ergonomics, seat comfort, technology usability, build quality, and features and benefits of each truck, while also logging fuel usage to gauge real-world economy throughout the diverse evaluation.
With testing completed, the staff at TRUCK TREND crunched the data and found the Nissan Titan led in two out of seven scoring categories: Highway (15%) and Empirical (20%), while placing solidly in the remaining categories of Interior (10%), Exterior (10%), Off-Road (15%), Towing and Hauling (15%), and Functionality (15%). Ultimately, it was the Nissan Titan, tested in the Platinum Reserve trim, which scored the highest number of points and earned the nod from TRUCK TREND’s jurors.
First-rate features abound in the cabin of the Nissan Titan, starting with premium leather seating embossed with the Platinum Reserve logo; soft-touch materials on the instrument and door panels; a heated, leather-wrapped steering wheel with wood-tone inserts; and dark chrome accents throughout. A Rockford Fosgate–powered audio system with a 7-inch touch screen and 12 speakers keeps occupants entertained while the use of acoustic glass and copious sound deadening ensures a quiet ride when the stereo is off. Tested at 60 mph, the Nissan Titan recorded the quietest interior of the group at only 62 decibels.
Our experts noted the immense feature set available on the Nissan Titan, including the 360-degree Around View monitor, bumper-mounted bed step, Utili-Track tie-down system, and lockable rear under seat storage. Bilstein monotube shock absorbers are standard on our tested Platinum Reserve model and helped provide the comfortable highway ride that impressed our judges. Rear cross traffic alert, blind spot monitoring, and moving object detection are all standard as well.
Tucked under the skin was a 5.6L Endurance V-8 engine—which was mated to a seven-speed automatic transmission—that churned out 390 hp and 394 lb-ft of torque. This combination pushed the Nissan Titan to an unladen 0-60-mph time of just 7.33 seconds and an elapsed quarter-mile time of 15.96 seconds at an impressive 92.77 mph. The Nissan Titan found itself among the quickest production pickups our experts have ever tested, placing Second in unladen 0-60-mph and elapsed quarter-mile time. The Nissan Titan backed up its unladen performance by operating admirably with a payload and trailer in tow as well. With a full 1,500 pounds of payload in the bed, the Nissan Titan clicked off an 8.60-second 0-60-mph and an elapsed quarter-mile time of 16.87 seconds at 87.25 mph. The Nissan Titan bested the field with an unmatched 60-0-mph braking distance of 133.83 feet loaded to the truck’s payload maximum. Hitched to a trailer loaded with 75 percent s of the pickup’s rated maximum, the Nissan Titan laid down a 0-60-mph time of 15.31 seconds and passed through the quarter-mile in 21.10 seconds at 70.10 mph.
“TRUCK TREND’s Pickup Truck of the Year award is not determined around a conference room table,” says Sean P. Holman, content director for TEN: The Enthusiast Network’s Truck and Off-Road Group. “This is a real-world evaluation of pickups as seen through the eyes of truck experts and enthusiasts. Anchored in data, the test is conducted across many disciplines by staffers who drive and evaluate trucks every day with a goal of determining which vehicle offers the best pickup truck experience for the money. TRUCK TREND prides itself as being the credible, go-to authority for light-truck reviews and information for the industry.”
Public Relations Contacts:

Sean P. Holman Rob Quigley Content Director PR & Social Media Manager, Marketing Truck Trend Network TEN: The Enthusiast Network (310) 531-9063 (323) 999-1411 SHolman@enthusiastnetwork.com RQuigley@enthusiastnetwork.com
About TRUCK TREND
TRUCK TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1998 as an offshoot of MOTOR TREND, an internationally recognized automotive brand. TRUCK TREND, the authority on light trucks, is an industry leader in the truck category and, as the anchor brand of the TRUCK TREND NETWORK, has a total audience of more than 7 million. The brand tests and reports on sport-utility vehicles and crossovers, with an emphasis on pickup trucks, providing vital information to new-model shoppers and avid truck enthusiasts alike. Please visit trucktrend.com.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution, and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at NissanUSA.com and InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti, and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost a 50 percent share of the zero-emission vehicle segment. For more information on our products, services, and commitment to sustainable mobility, visit our website at nissan-global.com/EN/.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
###
- OF

POPULAR TRUCKS

Subscribe Today and Save up to 83%!

Subscribe Truck Trend Magazine

Subscribe to:

Truck Trend
Magazine

PRINT DIGITAL
Subscribe Diesel Power Magazine

Subscribe to:

Diesel Power
Magazine

PRINT DIGITAL
Subscribe Truckin Magazine

Subscribe to:

Truckin
Magazine

PRINT DIGITAL
SUBSCRIBE TO A MAGAZINE
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP