2015 Ram 1500 Laramie Limited First Look
Don't let those overalls fool you. Many full-size pickups are indeed luxury vehicles.
They come with every imaginable feature, from adaptive cruise control and heated seats to Wi-Fi hot spots and designer leather. These are luxury vehicles that can also tow a tractor.
In Chicago, Ram will pull the drop cloth off its most luxurious full-size pickup yet, the 2015 Ram Laramie Limited, which will come in all three sizes, with a 1500, 2500, and 3500 model. The upscale look defies the name Limited, as there are very few luxury accoutrements limited with this pickup. It is only missing a kitchen sink.
"Our customers said they wanted a more luxurious pickup, something that stands out," said Bob Hegbloom, CEO of the Ram brand, during a viewing of the pickup in Auburn Hills, Michigan, earlier this year.
Indeed, the upscale pickup shines -- brightly if all of that chrome is under direct sunlight. But going upscale also is a necessity in today's pickup market. Ford has a long tradition of luxury pickups ranging from its Limited model to the even more chic King Ranch and, most recently, Platinum models. General Motors has long had the GMC brand, which is arguably the first high-end pickup, and last year introduced the Silverado High Country model. Ram's new Limited models, with all their new features and high-end materials, will be the premier Ram trim package.
The first noticeable change is the massive chrome grille, which sheds those Dodge crosshairs for the Ram nameplate stamped across it. There's no wondering who makes this vehicle. It may also be the first big step toward getting owners to stop using the Dodge name many mistakenly apply to the truck today. (That name was changed six years ago.) Of course, the only place a bigger Ram stamp goes is on its backside, where a 20-inch Ram tailgate sign assures everyone you pass that it was a Ram that sped by.
The whole front end has been redone with new headlamps and foglights. If you want more chrome, you can order chrome bumpers to go with the package, too. It's a lot of chrome, and by that I mean probably too much chrome. Body-color fascias are also available for the more discerning customer.
Two strips of LEDs add to the Limited's look and act as daytime running lights. Along the sides of the new Limited models are 20-inch forged multi-surface aluminum wheels that sparkle like diamonds. There's additional chrome trim and long runningboards that stretch back to the bed. Along with its Ram stamp, the backside includes LED taillights and additional chrome.
The Limited basically checks all of the boxes for the customer, so it shouldn't surprise anyone that it includes an air suspension, a backup camera, navigation, power-adjustable pedals, a heated steering wheel, and ventilated and heated front seats.
There were not any announced powertrain changes to the Limited, but we'd expect 1500 models to offer Chrysler's 3.6-liter V-6, the 3.0-liter diesel V-6, and the 5.7-liter Hemi V-8 mated to an eight-speed automatic transmission.
Throughout the cabin, the Limited exudes luxury and reeks of leather. There are plenty of soft touchpoints and leather on the steering wheel, armrests, door inserts, and, of course, seats. The center console is topped with French-stitched Natura Plus leather. Limited badging throughout the cabin reminds anyone visiting that this pickup is, indeed, a Limited. The 8.4-inch color LCD screen includes Chrysler's Uconnect, one of the better infotainment systems available today.
When you sit inside this vehicle, you feel like royalty. And that's the way you're supposed to feel. There are little LED lights inside the door handle in the cabin and plenty of USB ports. Taking a cue from the Ram Rebel, which was shown at the Detroit auto show, the Limited includes an ingenious phone holder, a creased piece of rubber that can easily grip any device (including an iPad) and hold it slightly canted so the driver can see it.
The 2015 Ram Limited will also debut a black headliner and pillars. Although the press was only given a few minutes to sit in the cabin, there's a lot to like about it.
Pricing was not announced, but owners will certainly pay top dollar for one of these models. The Limited 1500 will be available in the second quarter of this year, and a 2015 model and the heavy-duty models (shown below in red) will arrive at dealerships in the third quarter of this year. No matter what the price, these pickups are going to sell like crazy. Hopefully production will not be limited.