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The 2015 Ram 1500 Rebel & Laramie Limited - A One-Two Punch

Ram keeps the heat with luxury and attitude

Jun 8, 2015
Photographers: Courtesy Of Ram
There’s no denying it: Fiat Chrysler Automobiles’ (FCA) Ram brand has been on a roll lately. The past two years have seen a steep upward trajectory in sales and a whole trophy case full of awards. Innovations like the fullsize class’ first eight-speed automatic transmission, the first light-duty diesel in more than two decades, and rear coil springs on the 1500 and 2500 models have brought modernization to the segment as well. But after two solid years of substantial updates, the brand needed to keep the interest and momentum going. With the ’15 Ram Laramie Limited and 1500 Rebel, the Ram brand is making a two-front assault on the fullsize market, cashing in on the lucrative luxury truck segment, as well as offering a stylish and functional off-road model.
Ram 1500 Rebel
It’s not hard to see what model inspired the Ram 1500 Rebel. From the blacked-out block-letter grille, 33-inch off-road tires, skid plates and tow hooks, and even the font of the “Rebel” logo, Ram’s newest off-road-oriented ½-ton has Raptor written all over it. But unlike Ford’s rare and fairly expensive off-road special, the Rebel will be offered in multiple configurations that promise to keep it within reach of a larger group of potential buyers. The exterior of the Rebel is nearly a complete antithesis of the Limited, with almost all trim being either body color or matte black, aside from a silver powdercoated front skidplate.
Photo 2/7   |   The Ram 1500 Rebel has a bold look aimed at attracting off-road enthusiasts. Like the Laramie Limited, the Rebel gets prominent block lettering on the tailgate, but in flat black instead of chrome.
The action-oriented theme continues in the interior, with red-accent trim and seat centers that match the tread pattern of the standard 33-inch Toyo Open Country A/T tires. The Rebel’s suspension gets a 1-inch lift over the standard Ram 1500 4x4, with air springs dampened by Bilstein off-road shocks. Ram claims best-in-class ground clearance of 10.3 inches.
Photo 3/7   |   The Rebel’s interior gets red accents to highlight its action-oriented image.
The Rebel is available with either the 5.7L Hemi V-8 in two or four-wheel drive, or a standard 3.6L Pentastar V-6 in four-wheel drive only. An anti-spin rear differential is optional. The exclusive cab and body configuration is the crew cab with a 5-foot, 7-inch bed, with the Ram Box bed storage system available as an option. The Rebel will go on sale in the second half of 2015 as a ’15 model.
Photo 4/7   |   The Ram 1500 Rebel has a bold look aimed at attracting off-road enthusiasts. Like the Laramie Limited, the Rebel gets prominent block lettering on the tailgate, but in flat black instead of chrome.
Laramie Limited
Ram has offered the Laramie Limited since 2013, so you’d think the current model would be good enough. However, as we’ve learned from other fullsize trucks, customers want variety. With the success of the western-themed Laramie Longhorn (comparable to the Ford King Ranch), Ram decided it would go after the more understated, urban customer with the updated Laramie Limited. In content and style, the Laramie Limited is closer to GMC’s upscale Denali trim than such cowboy couture packages as the Ford King Ranch and Toyota’s 1794 edition. Although, understated is a relative term in this case, with ample “Limited” badging inside and out, and generous helpings of chrome trim to connote the truck’s upscale ambitions. There’s nothing subtle about the new block-letter logo adorning the grille and tailgate.
Photo 5/7   |   The Ram Laramie Limited brings the bling to counter GMC’s Denali and Ford’s Platinum trims.
To differentiate the Limited from other models, there are unique gauges with a modern font, unique backgrounds to the in-cluster and touchscreen displays, exclusive black Natura Plus premium leather, and Argento wood trim. Body-colored front fascias are standard, but chrome fascia trim is optional for those that want an extra-bright look. A chrome accent strip on the lower doors also gets the “Limited” logo, as does the bold, bright tailgate, which receives huge “RAM” chrome lettering in the center of the tailgate.
Photo 6/7   |   Limited badging and black Natura Plus leather are generously applied throughout the interior.
The Laramie Limited will be offered on 1500 crew cab models with the 5-foot, 7-inch or 6-foot, 4-inch bed with two or four-wheel drive, available with the 5.7L Hemi V-8 or 3.0L EcoDiesel. It will also be offered on 2500 and 3500 crew or Mega Cab models, with single or dual rear wheels, and in two and four-wheel drive. The 1500 Laramie Limited will go on sale in the second quarter of 2015 as a ’15 model, and the 2500 and 3500 models will go on sale in the third quarter of 2015 as ’16 models.
Photo 7/7   |   Unique gauge fonts and screen backgrounds are exclusive to the Limited.

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